Mehryar is a seasoned business leader with over a decade of experience driving strategy, growth, and talent development at Fortune Global 500 companies, including HP, Sony, and Microsoft. He is based in London and currently serves as the Head of E-Commerce for Central & Eastern Europe (CEE) and the Middle East & Africa (MEA) at Microsoft, where he leads the Direct-to-Consumer (D2C) channel strategy across Devices, Subscriptions, and Digital Content.
In addition to his leadership role, Mehryar is a Certified Coach - accredited by the University of Cambridge and the Association for Coaching (AC). He is also a member of the International Coaching Federation (ICF) and is currently pursuing a Master’s in Coaching at the University of Cambridge. As an Internal Coach at Microsoft, Mehryar supports the career, leadership, and professional development of employees across Europe, the Middle East, and Africa (EMEA) through flagship programmes such as Consumer Sales Organisation (CSO) Next and the Microsoft Customer & Partner Solutions (MCAPS) Coaching Centre of Excellence.
Outside of Microsoft, Mehryar provides Career, Leadership, Founder, and Executive Coaching through Leonard Whitmore, a boutique coaching practice dedicated to fostering transformative growth. He also serves as a Community Coach and Mentor for Founders at the University of Cambridge, Homerton Changemakers, the University of Edinburgh Business School, and the Global Mentorship Initiative (GMI).
Driven by a passion for empowering individuals and organisations, Mehryar specializes in unlocking potential, fostering growth and driving meaningful change at scale.
In addition to his leadership role, Mehryar is a Certified Coach - accredited by the University of Cambridge and the Association for Coaching (AC). He is also a member of the International Coaching Federation (ICF) and is currently pursuing a Master’s in Coaching at the University of Cambridge. As an Internal Coach at Microsoft, Mehryar supports the career, leadership, and professional development of employees across Europe, the Middle East, and Africa (EMEA) through flagship programmes such as Consumer Sales Organisation (CSO) Next and the Microsoft Customer & Partner Solutions (MCAPS) Coaching Centre of Excellence.
Outside of Microsoft, Mehryar provides Career, Leadership, Founder, and Executive Coaching through Leonard Whitmore, a boutique coaching practice dedicated to fostering transformative growth. He also serves as a Community Coach and Mentor for Founders at the University of Cambridge, Homerton Changemakers, the University of Edinburgh Business School, and the Global Mentorship Initiative (GMI).
Driven by a passion for empowering individuals and organisations, Mehryar specializes in unlocking potential, fostering growth and driving meaningful change at scale.
Head of E-Commerce CEE & MEA at Microsoft | Certified Career, Leadership and Founder Coach | MSt in Coaching Candidate at the University of Cambridge
President
Mehryar Hamid
Kristina is a distinguished expert in premium education based in Geneva, combining over 12 years of professional experience with a deep academic foundation. Over the years, she has guided over 500 students to placements at the world’s most prestigious educational institutions. As the Founder and CEO of Clever Guide, Clever Magazine, and Lebedeva Education, and as Henley & Partners Leading Global Education Consultant, Kristina has dedicated her career to empowering students and families worldwide to achieve academic success and unlock their potential.
Kristina combines her academic expertise, including a Master’s in Economics, International Relations, and Philosophy from the University of Economics and Business in Prague, with advanced training in psychology, coaching, and mental health. An ICTA Certified Associate Coach with additional credentials from the University of Oxford, she offers tailored guidance on global education and studying abroad. Currently pursuing a Master’s in Coaching at the University of Cambridge, she also contributes to the European Center for Digital Education, integrating technology into education.
Through her work as Editor-in-Chief of Clever Magazine, Kristina curates reliable and insightful content on premium education, featuring interviews with global leaders such as Professor Willem Kuyken (University of Oxford), Professor Thomas Curran (LSE), Carl Gombrich (LIS) and many more. Her publications provide families and students with a deeper understanding of the opportunities and challenges in global education.
As an EdTech Expert, Kristina leads Clever Guide, an AI-driven platform offering personalized educational recommendations. This innovative solution ensures equitable access to resources, empowering students from all backgrounds to thrive.
Kristina’s commitment to excellence is further reflected in her affiliations, including membership in the Oxford and Cambridge Alumni Network in Switzerland, Oxbridge AI X, the Swiss Startup Association, and her recognition as an alumna of the Global Education Policy Accelerator under Lucy Crehan’s supervision. Her Switzerland-based consultancy benefits from her proximity to the heart of Europe’s premium education ecosystem and her ability to stay ahead of the latest developments and opportunities in the field.
With her dedication to fostering transformative growth, Kristina specializes in combining education, coaching, and technology to create meaningful change and inspire success for individuals and families around the world.
Kristina combines her academic expertise, including a Master’s in Economics, International Relations, and Philosophy from the University of Economics and Business in Prague, with advanced training in psychology, coaching, and mental health. An ICTA Certified Associate Coach with additional credentials from the University of Oxford, she offers tailored guidance on global education and studying abroad. Currently pursuing a Master’s in Coaching at the University of Cambridge, she also contributes to the European Center for Digital Education, integrating technology into education.
Through her work as Editor-in-Chief of Clever Magazine, Kristina curates reliable and insightful content on premium education, featuring interviews with global leaders such as Professor Willem Kuyken (University of Oxford), Professor Thomas Curran (LSE), Carl Gombrich (LIS) and many more. Her publications provide families and students with a deeper understanding of the opportunities and challenges in global education.
As an EdTech Expert, Kristina leads Clever Guide, an AI-driven platform offering personalized educational recommendations. This innovative solution ensures equitable access to resources, empowering students from all backgrounds to thrive.
Kristina’s commitment to excellence is further reflected in her affiliations, including membership in the Oxford and Cambridge Alumni Network in Switzerland, Oxbridge AI X, the Swiss Startup Association, and her recognition as an alumna of the Global Education Policy Accelerator under Lucy Crehan’s supervision. Her Switzerland-based consultancy benefits from her proximity to the heart of Europe’s premium education ecosystem and her ability to stay ahead of the latest developments and opportunities in the field.
With her dedication to fostering transformative growth, Kristina specializes in combining education, coaching, and technology to create meaningful change and inspire success for individuals and families around the world.
Independent Education Consultant | Founder & CEO of Clever Guide, Clever Magazine & Lebedeva Education | Henley & Partners Global Education Consultant | ICTA Certified Associate Coach | MSt in Coaching Candidate at the University of Cambridge
Vice President
Kristina Lebedeva
Soon is a highly accomplished executive coach and global board member based in Singapore, dedicated to advancing leadership and innovation. With extensive leadership experience as a Regional Vice President at AXA and CEO of Seri Venture Capital, Darussalam Enterprise, and the Brunei Economic Development Board, he notably led the IPO of an Asian Unicorn. He holds an MBA from Harvard Business School and is currently pursuing a Master’s in Coaching at the University of Cambridge, where his research focuses on integrating AI into coaching to shape the future of leadership development.
A Master Certified Coach (MCC) accredited by the International Coaching Federation (ICF), Soon was recently elected to the ICF Global Board of Directors. He is also a member of the prestigious 100 Coaches Agency co-founded by Dr. Marshall Goldsmith, collaborating with world-renowned thought leaders to deliver transformative coaching to C-suite executives and senior leaders worldwide.
Driven by a mission to empower organizations and leaders, Soon specializes in fostering transformative growth through strategic leadership, innovation, and executive coaching.
A Master Certified Coach (MCC) accredited by the International Coaching Federation (ICF), Soon was recently elected to the ICF Global Board of Directors. He is also a member of the prestigious 100 Coaches Agency co-founded by Dr. Marshall Goldsmith, collaborating with world-renowned thought leaders to deliver transformative coaching to C-suite executives and senior leaders worldwide.
Driven by a mission to empower organizations and leaders, Soon specializes in fostering transformative growth through strategic leadership, innovation, and executive coaching.
International Coaching Federation Global Board of Directors | Master Certified Coach (MCC) | Harvard MBA | MSt in Coaching Candidate at the University of Cambridge
Treasurer
Soon Loo